Services | Strategic

The Brand Foundation is a branding agency that believes research, brand strategy and positioning are absolutely fundamental to successful brand building, especially in highly competitive industries and in the context of a turbulent global economy.

We can work with you in a number of ways to ensure your brand strategy is a winning one and that the creative elements of your branding are in alignment with your brand strategy and that you own a unique position in your respective market. Our strategic services are broad and are conducted from Dubai, UAE and headed up by TBF's Founder. Non-formulaic in our approach, we tailor the research process to best suit your challenges.


Brand strategy, sustainability and focus are what drives our strategic branding services: 

Brand architecture

— Clarification/definition
— Brand extensions, JV's & their relationship
     to the master brand
— Flexible models for growth
— Sub-brands

Brand Auditing

— Research & SWOT analysis
— Core message review
— Positioning analysis
— Competitor brand analysis
— Brand touchpoint reviews
— Customer/stakeholder engagement 

General Branding & Business Consultancy

Brand strategy

— Brand naming
— Strategic marketing
— Messaging: mission, vision, values & tone of voice
— Brand focus (corp objectives)
— New market penetration
— Corporate change management

Brand Positioning

— Comparative & benchmarking
— Perceptual mapping


— Social & online (Google, Facebook, Twitter)
— Mixed media campaigns