Corporate | Management


Lisa Knight > Founder, Director of Strategy launched The Brand Foundation in Dubai, 2010. 

Lisa has worked in the middle east for seven years. Prior to that Lisa led the creative team of the UK's governing political party, firstly under Rt. Hon Tony Blair and latterly, Rt. Hon Gordon Brown.

Lisa's career spans 20 years and numerous industries; arts and entertainment, business and finance, travel, youth, fashion, sport, oil and gas, and international development. MTV, Boots, British Airways, Switzerland Tourism and Marks & Spencers are amongst the brands Lisa touched prior to moving to the Middle East. 

Lisa's thoughts have been published on and she's an expert blogger on all things branding and media for Iraq Business News.


Steven Richards > Creative Director
is an award winning designer with
11 years experience in the industry.

After more than ten years in Dubai, UAE Steven Richards has helped create and develop some of the Middle East's most successful and widely recognisable brands such as Emaar Properties, The Dubai Mall, Burj Khalifa, Ahmed Seddiqi 1915, Habtoor Leighton Group and Emirates Steel. 

Steven is a Creative with a strong strategic focus who works closely with Lisa to ensure that strategies are reflected in the branding solutions we deliver.


Adam Covell .riba > Director of Architecture is an award-winning, visionary British architect with over 18 years experience. 

Adam brings with him a wealth of international experience... Sony, The Millenium Dome, BBC and Mercedez Benz are some of the brands that have benefitted from his expertise. Adam's work has spanned SaudiArabia, India, the United Kingdom, Syria and the United Arab Emirates.