PROJECT: Mangrove One
LOCATION: Abu Dhabi, UAE
TYPE: Luxury residential community
full branding project
A unique residential community in Abu Dhabi that comprises of 100 villas. TBF worked alongside the owner and architect to shape the concept of the development and position it as a services-led community via the creation of strategic brand assets. Brand naming, brandmark, brand positioning, external signage, moving in postcards, dedicated residents life and style magazine, luxurious property brochure. The development was 100% leased in 9 months and has achieved record profit margins.