PROJECT: KBW Holding
CLIENT: Prince Khaled bin Alwaleed, KSA
LOCATION: Dubai and International
TYPE: Private equity
full branding project
Prince Khaled wanted his holding company to be branded in alignment with his investment ethos and approach. Contemporary and global in its look and feel, and with a partnership spirit key - a subtle arrow within the ‘b’ represented a cycle and suggests the interconnected structure of the brand and its companies/partners - pointing towards a continuing relationship or cycle designed to serve investor and investee well.