PROJECT: 48 Burjgate
CLIENT: Confidential
LOCATION: Abu Dhabi, Dubai UAE
TYPE: Mixed use tower
full branding project

 

With its direct, uninterrupted views of the world’s tallest tower, the Burj Khalifa and Dubai's sprawling coastline, 48 Burjgate's sharp, clean edges and cool blue glass facade mark the entrance to one of the world's most dynamic downtown districts. Together with the adjacent Sofitel Downtown Hotel, the project provides avant grade residential, commercial and hospitality space in one of the most accessible locations in the heart of New Dubai. TBF built the 48 Burjgate brand around this gateway concept. Responsible for the positioning, strategic naming, brand identity and a variety of branded assets we successfully leveraged the brands relationship to Downtown Dubai, and the Sofitel brand.  Leasing started in the summer of 2013 and was over 85% occupied with minimal, advertising and marketing. 


With its uninterrupted views of the world’s tallest tower, TBF built the 48 Burjgate brand around a gateway concept.

 
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