About  |  Introduction

Nurtured in London - applied in Dubai. Conceived during the global downturn of 2008/9, The Brand Foundation brings a fresh, holistic and down-to-earth approach to branding that enables businesses to succeed during economic ups and downs. Great relationships, well thought out brand strategy, and good ideas underpin everything we do.

We are based in Dubai, UAE and have collaborators and support services near and far: London, UK ; Abu Dhabi, UAE; Amsterdam, the Netherlands; Ghana, Africa and the Kurdistan Region of Iraq.

Inherently strategic in our approach - insightful brand strategy enables us to deliver stand-out creative excellence. Read our definition of brand and find out why it makes such a difference.

We love branding property developments, restaurants and physical spaces, and working with entrepreneurs and SME's who are bringing something new to the market.

We're different for a number of reasons; because... we specialise in real estate and physical spaces branding; we pioneered by integrating architecture and branding; our consultancy style is candid and down-to-earth; our processes are well considered and flexible; our brand strategies not only make sense but make evidenced financial differences; we are genuinely invested in every single Client relationship; Sometimes we invest in the brands we build.

Testament to our specialism in branding property developments, The Brand Foundation is the preferred branding partner of Asteco, a leading UAE-based full service real estate consultancy, with whom we work with on high profile residential, commercial, mixed use and industrial property developments, branding properties and designing the related marketing material (brochures, websites) in order to support the sales and leasing activities. We also work directly with a number of property developers, HNWI's, property brokers, specialist property marketing consultants and real estate consultancy firms across the region.

Shared values

When a creative agency and its clients share the same values and mutually understand what a brand is, and what it can achieve the process is a pleasure and the results are outstanding. If you share our passion for excellence and you believe creating and developing brands is about relationship-building and that good relationships are built on the foundations of trust, communication, respect and honesty - we are probably the branding agency for you.

Why work with us ?

—  Considered in our approach. We'll never ask you 'What car you are?', or use tired formulaic brand analysis frameworks that have no relevance to your objectives. We deal with your business objectives in the context they exist, pragmatically and in a bespoke way so we can best tailor our approach for you. 

— You can expect a personal service. As a boutique branding agency we are responsive, flexible and utterly attentive. We're not fans of traditional Account Managers. You'll always meet with a senior strategist or creative with direct involvement in your account.

— Our processes are tangible. That's right, we don't blind you with science and confusing brand-speak!

—  We work with some of the most successful brands in the region. Jones Lang LaSalle,
Asteco, Jafza, Saleh Al Mana Co., Fujairah National Group, ORYX Engineering Solutions, Investment Holdings, Conrad Dubai on behalf of Private Property Management, Select Group, Mangrove One, to name a few.

Our creative is outstanding. Take a look at our brandingconcept architecture, and graphic design work.